Barbara Stoker - Professional Risk Taker and Consumer
Products Marketing Veteran, Barbara Stoker brings a dynamic style to encouraging
individuals to climb the mountains they face in their own lives. In her
presentation IntelligentRisking, Barbara Stoker inspires audiences through her
interactive programs to take those risks that make a difference for their
businesses, their customers and themselves.
With over 20 years of experience as an executive in sales,
marketing and new product development Barbara Stoker well knows those personal
and professional risks. As a consumer marketer Barbara Stoker was the person
brought in to develop the new product, brand or division when all else had
failed. And because of her approach to risk and her "never say never" attitude
Barbara Stoker was able to succeed where others had not. For Hallmark Cards she
launched their Gift Program, which today represents over $200MM in sales. For
Walt Disney Productions she licensed several Disney movies, as well as,
spearheaded a new licensing program. For Mattel she developed Porcelain Barbie,
starting Mattel's collectable business, which is now worth millions of dollars.
At Coors she took a 'couldn't be sold' product and proved it 'could be sold'
with an opening order to Nordstrom for over $1MM dollars.
Barbara Stoker's IntelligentRisking¬ Programs create a
memorable experience for every person who attends and they truly make a
difference! Most importantly, at the end of her program people are able to look
at the risks they face with a new perspective. They walk out the door with not
only the inspiration and the strategies they need to help them risk more
successfully but they also leave with a renewed commitment.
Because Barbara Stoker believes it is important to have
adventures in every aspect in our lives, she is a technical rock climber,
technical ice climber and has now taken up Paragliding. The courage to take
risks is often found in the heart; Barbara Stoker is also a Wish Grantor for the