 Chuck Martin is a New York Times business best-selling
author, researcher, speaker, and business strategist.
Martin offers invaluable context and pragmatic solutions to the problems leaders
at all levels face today, helping them refocus on what matters most: overall
vision, customers, strategy, and execution. He is the author of seven business
books, including most recently, Tough Management, the business fable Coffee at
Luna’s and the upcoming Smarts: Are We Hardwired for Success (January 2007).
As the Chairman and CEO of NFI Research, Martin is at the
nexus of a global idea exchange and the leader of a research engine that
regularly samples the mood and intentions of 2,000 senior executives and
managers from 1,400 companies in 50 countries, including many of the Fortune
100. This gives him a staggering amount of useful information and a true,
up-to-the-minute view of today’s workplace. The broad base of his network, the
robust and virtually instantaneous nature of his process, and his experience
analyzing results give him unusual insight into business and workplace trends.
A former vice president of IBM responsible for a global
division dealing with Media and Entertainment, Martin has helped identify
successful corporate business strategies for some of the leading companies in
the world. Prior to joining IBM, he was the founding publisher and Chief
Operating Officer of Interactive Age, the magazine credited with helping to
define the interactive marketplace and the first publication to launch
simultaneously in print and on the World Wide Web.
Martin’s last book, Managing for the Short Term, investigates how companies
large and small are managing in today’s volatile world of disruptive
technologies, sudden downturns and upturns in the economy, and tumultuous world
events. He reassembles the profound disconnect he sees between many
organizations’ long-term strategic vision and the short-term actions needed to
realize that vision. He is the author of Net Future, The Digital Estate, and
(co-author) Max-e-Marketing He also has written a business fable, entitled
Coffee at Luna’s, about an overworked manager who can’t get off the treadmill of
work until he learns three valuable lessons that totally improve his situation
and those around him as well.
He writes a nationally syndicated newspaper column on management and business
issues and regularly appears on television business shows.
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