 If your company wants to build long-term relationships with customers that will generate higher margins, increased customer loyalty, and greater customer satisfaction, best-selling author and business visionary Don Peppers can explain how to get the job done - clearly, concisely, and without ambiguity. Don has delivered keynote addresses, workshops, and consulting projects for clients on six continents. Author Martin Mayer, in his book Whatever Happened on Madison Avenue, called Don's presentation on the future of marketing "brilliant--the most fascinating presentation I have ever witnessed." Don is the acclaimed co-author, with Martha Rogers, Ph.D., of several highly acclaimed business books on the subject of Customer Relationship Management (CRM). The One to One Future (1993) coined the phrase "one to one marketing," and Enterprise One to One (1997) showed how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Fieldbook, co-authored with Bob Dorf (former president of Peppers and Rogers Group), was released in January 1999, and is a virtual "practice guide" for CRM implementations. Their fourth book, The One to One Manager, published in October 1999, is the first in a new series of corporate case histories documenting one-to-one strategies and implementation. Their most recent publication, One to One B2B, was released in the spring of 2001. Don is a partner at Peppers and Rogers Group, a management-consulting firm with offices throughout the United States as well as in Europe, Latin America, and South Africa. Clients include Ford Motor Company, Hewlett-Packard, Wolters-Kluwer, Scottish Power, E-Trade, Oracle, KPMG, BroadVision, Epiphany, Agilent, Novartis, Unilever, and other companies on five continents. Don is also the author of Life's a Pitch - Then You Buy, based on his own career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas: USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S. direct-marketing agency. He and Martha were named 1998 Direct Marketers of the Year by Direct Marketing Days in New York.
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