 Harry Beckwith has worked with 21 Fortune 200 companies around the world as a teacher, speaker and marketing advisor. His firm, Beckwith Partners, leads major marketing inititiatives for companies including Wells Fargo, Merck, General Motors and Fidelity Investments, with a particular emphasis on branding, communications and client service. His unusual range of clients also includes the Ladies Professional Golf Association, Federated Investors, IBM, St. Paul Public Schools, and the world's foremost authority on terrorism&38212;work for which he has received the American Marketing Association's highest award, the Effie, for marketing effectiveness. Harry also is an internationally-acclaimed speaker, as suggested by his recent invitations to keynote the annual conventions of both the American Marketing Association and the National Speakers Association. In scored presentations nationwide, 24 of every 25 audience members have given him perfect scores. His first book, Selling the Invisible (WarnerBooks: 1997), recently was named one of the top ten business and management books of all time; it remains a worldwide best-seller in its sixth year, with total sales recently surpassing 600,000 copies in 14 translations. The book is required in marketing courses at over a dozen graduate schools of business, including New York University and UCLA. His most recent book, What Clients Love (Warner Books: 2003), has enjoyed even greater critical acclaim: unanimous five-star reviews from its sixteen reviewers to date. Harry is a Phi Beta Kappa graduate of Stanford University, winner of the national collegiate journalism award as a freshman, and a former Law Review Editor-in-Chief and law clerk to a federal judge, as well as former legal counsel to U.S. Secretary of Transportation Neil Goldschmidt. His analysis and draft of the United States district court opinion in Wilson v. Mollala School Board (1976) is regarded as a landmark on the legal issue of academic freedom and free speech.
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