 Ian Morrison is an internationally-known futurist and the author of The Second Curve: Managing the Velocity of Change. As president of Ian is an internationally known author, consultant, and speaker specializing in long-term forecasting and planning with particular emphasis on health care and societal change. He combines research and consulting skills with an incisive Scottish wit to help public and private organizations plan their longer term future. Ian has written, lectured, and consulted on a wide variety of forecasting, strategy, and health care topics for government, industry, and a variety of nonprofit agencies in North America, Europe, and Asia . Ian has worked with more than 100 Fortune 500 companies in health care, information technology, and financial services. Project sponsors also include The Robert Wood Johnson Foundation, The Commonwealth Fund, the Kaiser Family Foundation and the World Health Organization. He is a frequent commentator on the future for television, radio, and the print media. Ian is the author of the Second Curve - Managing The Velocity of Change (Ballantine, May 1996) which recently made both the New York Times Business Bestseller and Businessweek Bestseller lists. Ian has co-authored several books and chapters, including Future Tense: The Business Realities of the Next Ten Years(William Morrow, 1994); Reforming the System: Containing Health Care Costs in an Era of Universal Coverage (Faulkner & Gray, 1992); System in Crisis: The Case for Health Care Reform (Faulkner & Gray,1991); Directing the Clinical Laboratory (Field and Wood, 1990); and Looking Ahead at American Health Care (McGraw-Hill, 1988). He also has co-authored numerous journal articles for publications such as Encyclopedia Britannica, Across the Board, The British Medical Journal, New England Journal of Medicine, and Health Affairs. Ian was president of IFTF from 1990 to 1996 and was responsible for leading IFTF's growth and success over that period. Prior to becoming president, Ian led IFTF's part in Health Care Outlook, an ongoing forecasting service for clients in the health care industry, along with joint venture partners from Louis Harris & Associates and the Harvard School of Public Health's Department of Health Policy and Management.
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