 It's a long way from an apprentice printer growing up over
his parents' corner store in a tiny town in England, to the creator of the
largest Marketing Agency in America. However, for Jack Sims it typifies his
philosophy that you can achieve success in whatever you are truly prepared to
work for.
From his lifetime of growing and marketing businesses he thinks that “Most
Marketing Stinks” and if companies understand this together with the fact that
growing a great Brand will positively affect the bottom line, it will change the
way they go to business.
Falling into the embryonic Promotional Marketing area in the
mid 1970's, Jack found his calling and, together with his best friend, started
his own agency in London, England. Ambition and the desire to see (and conquer)
larger horizons led Jack to New York where he opened a Marketing Agency out of
the second bedroom of his White Plains Apartment. From these tiny beginnings the
agency became the largest Marketing Agency in America winning The Super Reggie
(Marketing's highest award) not once but twice, and gaining the number 1 ranking
in the USA along the way.. He has enjoyed successes with clients like Polaroid
gaining significant “marketshare” from Kodak, British Airways, Nestle, General
Electric, Lever, and many more in the US and abroad. His company created many
award winning programs like the “Burger King Kids Club” their single most
successful marketing program.
Eventually, Jack chose to retire and sold the company to Wall
Street. Unable to sit still and finding that retirement didn't quite suit, Jack
wrote his best selling book "Growing small businesses into Big Brands" while
living his dream of becoming a Professional Golf Teacher. In addition he has had
many articles published throughout the US and consults for companies who are
looking for serious marketing, business building and brand growth. 8 years on,
Jack Sims continues to be a failed retiree. He divides his time between his
marketing and branding business consultancy, writing, appearing on Radio and TV
shows such as “Money Matters” and creating and delivering successful keynote
speeches and workshops for companies like Harley-Davidson, LexisNexis, the
Washington Group International and Novartis. He has also spoken for Associations
as diverse as the American Perfume Society, Industrial Fabrics Association
International, America Outdoors and the Sunglass Association of America any and
many more.
Jack says "I love what I do. I want to help build the most important business in
the world - yours."
|
