 Jack Aaronson is the CEO of Jack Aaronson Consulting as well as a corporate lecturer. Jack Aaronson Consulting works with companies to increase the loyalty and satisfaction among their customers, increasing their profitability. Focusing on multi-channel user experiences, Jack and his team makes sure that your users have a fulfilling and enjoyable user experience across all of your touchpoints. As a corporate lecturer, Jack also travels around the world teaching companies how to effectively implement personalization, loyalty programs and multi-channel CRM. Prior to starting his own consulting practice, Mr. Aaronson created Barnes&Noble.com's personalization practice in May 1999. As Director of Personalization, he was responsible for the vision and strategy for personalization on the site, for designing all personalized features, and for overseeing their project management. At Barnes&Noble.com, Mr. Aaronson created over 20 personalization projects, ranging from Editor Pages and Special Interest Communities, to the highly-successful Wishlist, which held over 17 million dollars worth of products in less than six months, and a new breed of recommendation engine, which more than tripled traffic to recommended products. A recognized expert in the industry, Mr. Aaronson has keynoted conferences, and has been hired to consult CEO's around the world (including Australia and Europe) covering such topics as Personalization, 1-to-1 Marketing, Customer Care, Customer-Centric Design, Multi-Channel Marketing, and CRM. He has consistently been voted "Best Speaker" at every conference he has spoken at. Prior to joining Barnes&Noble.com, Mr. Aaronson worked for Open Sesame, an artificial intelligence firm, as a Solutions Architect in charge of designing and developing its personalization technology for the consumer market. When Open Sesame was acquired by Bowne Internet Solutions, he moved into the financial consulting arena, crafting the online vision and strategy for several Fortune 500 companies. Mr. Aaronson serves on the Advisory Board for a leading privacy technology company in San Francisco , PrivacyRight. Mr. Aaronson writes a bi-weekly column for ClickZ.com on Personalization and related topics. He has also written articles for Direct Magazine, Peppers & Rogers 1-to-1 Magazine, and several others. In addition he has been featured or quoted in many other magazines.
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