 Mechele Flaum is President of Popcorn Products, the strategic media division of Faith Popcorn's BrainReserve. Mechele has worked in product and packaged-goods marketing for two decades. Currently, she heads up BrainReserve's commercial division which leverages ongoing trend research and data to create and bring to market consumer products such as Faith's books and licensing ventures. Before taking on this assignment, Mechele directed the Company's work on the trend direction and market positioning for numerous clients, including: Campbell's, Conagra, DAP, Duffy Design, Heublein, H.J. Heinz, IBM, Nabisco, Pepsi-Lipton, Seagram, Silicon Graphics, and Wyeth. Mechele has assisted BrainReserve's clients with developing on-trend, consumer savvy, share and profit-winning strategies for many regional and national products. In her speeches, Ms. Flaum presents a Trend-based vision of the future-consumer; how, what and why we will buy our goods in the near future. She depicts a very real world in which we buy our laser-fitted clothes by interacting with characters on TV. Wouldn't you be interested in a vehicle that was made to fit you exactly? Imagine a world in which our groceries are delivered and put away for us every week and in which we purchase every product we need on the web instead of in conventional stores. In short, Ms. Flaum lets you in on some of the big changes coming right up on the horizon which she has helped her Fortune 500 clients to see. Her lecture topics include: * "Consumer Trends for the New Millennium" * "12 Steps to Future Fit Your Business and Your Life" * "Marketing to Women: Women Mean Business." Audiences testify Ms. Flaum's speech changes the way you think about your business, your competition, and how you sell your products. You'll rethink how consumers shop, invest, watch TV, read the best-seller list and surf the web. Walking down the aisles of your supermarket becomes a "Trend-Trek." Creating your personal "TalentBank" can lead to new ideas, products and services. As you absorb her information, you realize that the future surrounds us, and Ms. Flaum is providing the essential Trend tools for navigating the next wave of change.
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