 Michael Treacy has been helping companies achieve market leadership for more than 25 years. Mr. Treacy's distinguished career has transformed businesses around the world by aiding senior management with their greatest strategic challenges. His first book, The Discipline of Market Leaders, was a New York Times bestseller; it outlines the principles of leadership in a competitive marketplace- focusing on an unmatched customer value proposition delivered through a unique operating model design. Many companies--large and small--have adopted these principles to drive their own business strategies and build competitive advantage. Mr. Treacy has a new book due for publication in the fall of 2003. Titled, Double Digit Growth: How Great Companies Achieve It, No Matter What, it will be published by Portfolio. The book presents a common sense approach for achieving superior profitable growth. It is based on his last eight years of research and consulting with companies of all sizes. It introduces the Growth Portfolio, a concept that is sure to become as widely adopted as his earlier work on customer value leadership. The Growth Portfolio decomposes the problem of growth into five distinct disciplines, each with its own opportunities and managerial challenges. The book discusses each growth discipline and the strategies for managing a collection of growth opportunities. Case examples detail the successes and failures of scores of companies as they manage through turbulent markets and apply the concepts detailed in this book. Mr. Treacy is currently the Chief Strategist and Co-Founder of GEN3 Partners, a firm based in Boston and St. Petersburg, Russia, dedicated to creating science-based product breakthroughs for a wide range of clients. Prior to GEN3, Mr. Treacy founded and led a strategy consulting firm that served leading companies in telecommunications, industrial products, financial services, transportation, and retailing. He has served as a Board member for several leveraged buyouts and new ventures. Mr. Treacy was formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology. He received an engineering degree from The University of Toronto and his Ph.D. from MIT. He is married with three children and resides in Needham , Massachusetts .
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