 Mike Weinstein - Former CEO of Snapple, Leading Brand
Strategist & Innovator, Former COO of A&W Brands
Speech Topics:
Snap Judgments: This fast-paced presentation details the perils, pitfalls and
ultimate perseverance of one of America’s enduring product success stories -
SNAPPLE. Mike Weinstein traces the history of this upstart brand from its roots
in Queens, New York where three entrepreneurs built an apple juice business into
a block buster brand. His presentation details the brand’s sale to Quaker Oats,
its stumble and near demise as this corporate giant tried to remake the brand to
fit its business model and the sale of Snapple only one year later to Triarc
Companies, with Mike Weinstein spearheading the turnaround of the brand. Under
Weinstein’s innovative leadership, Snapple was built back up into a powerhouse
to be sold for 4.5 times its original purchase price, 3 years later to Cadbury
Schweppes. Weinstein’s tale is the ultimate example of successful corporate
strategy, versus strategy gone awry. It’s a lesson that transcends the beverage
industry and offers innovative ideas for every brand and business.
Bio Synopsis
Mike Weinstein is one of the most dynamic speakers in business today, whose
Snapple turnaround story has become legendary. Weinstein has spent his 30+ year
career getting people interested in what he was pitching by being an innovator
and a rule breaker. Whether it was Pepsi, Coke, A&W or Snapple, he always
brought a fresh vision and a unique point of view to the table. Weinstein was
named Beverage Industry Executive of the Year in 1999 and elected to the
Beverage Hall of Fame in 2000. In 2004 he received the prestigious “Visionary
Award” from Beverage Digest, which has called him one of the industry’s most
respected leaders.
|
