 Regis McKenna, considered the marketing guru of Silicon Valley , is a well-known technology marketing consultant, advisor to entrepreneurs, venture capitalist and author. He founded his own high tech marketing and consulting firm, Regis McKenna, Inc., in 1970 after working in the marketing departments of two pioneering semiconductor companies. Over the past 30 years, the firm evolved from a high tech outsource marketing business focused on high tech start ups to a broad based marketing strategy firm servicing international clients in many different industries. McKenna retired as Chairman and active partner in the firm in October, 2000. McKenna is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices. McKenna and his firm worked with a number of entrepreneurial start-ups during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others. McKenna helped launch some of the most important technological innovations of the last thirty years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). In the last decade, McKenna consulted on strategic marketing and business issues to industrial, consumer, transportation, healthcare and financial firms in the United States , Japan , and Europe . McKenna continues to be involved in high tech start-up companies through his venture activities. McKenna has written four books on technology business strategies and marketing. His most recent book, TOTAL ACCESS, Giving Customers What They Want in an Anytime, Anywhere World, published by Harvard Business School Press in March 2002, addresses the future of marketing as computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain. Total consumer access to--and interaction with--the marketplace replaces the archaic broadcast model. McKenna has appeared on the television NightLine special on Time, The Jim Leher Report on technology at the Millennium and on The Today Show on venture capital.
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