Pon wanted to capitalize on Superbowl XLV coming to North Texas by holding
their 2011 first quarter executive conference in Dallas, TX and to include a
trip to the big game among their main events. Given that most of Pon's top
executives would be flying in from Holland and the Superbowl would be their
first live American football game, Pon asked Grabow to create an event that
could explain the basics of America's most popular sport.
Grabow found a great combination of speakers: Mark Payne who has experience as
an NFL and NCAA official for over 20 years, and Scott Davis, former college and
professional football player and Texas high school football coach. Mark and
Scott explained the key points to the game and answered questions, creating a
fun and informative setting.
Superbowl XLV ended up being an instant classic and Mark and Scott got Pon's top
executives ready for all the action!
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